Predisposition from Instagram and Snapchat Interactive Effect on Narcissism

Abstract

Digital age and new technologies have defined the way young adults are leading their lives and multipurpose use of SNS has become the cornerstone of young adult’s lives especially students studying at undergraduate level. Present study devolves in to two important social media networking applications (Instagram and Snapchat) their addictive use and effect of level of narcissism among undergraduate students (N=659). SNS frequency and its interactive effect were measured on level of undergraduate students. Results indicated addictive use of social media for a longer period has significant impact on levels of narcissism among undergraduate students. Results showed a significant relationship between application of beauty filter, Selfies, frequency of time spent of SNS, Picture editing and increased level of narcissism among undergraduate students.