Role Play of Artificial Intelligence, Social Norms, and Behavioral Control for Entrepreneurial Intention

Abstract

The main goal of this study is to ascertain the link between entrepreneurial intentions and performance expectations for artificial intelligence (AI) solutions, as well as the mediating function of antecedents of entrepreneurial intentions in this relationship. Undergraduate business students (n=247) from a university in Punjab, Pakistan, served as the sample for this study. A self-administered questionnaire survey was utilized to gather the data, and it included two parts: demographic traits, performance expectations for artificial intelligence, and entrepreneurial goals. Utilizing PLS-SEM, the data were analyzed. The findings showed that the performance expectation of artificial intelligence favorably influences entrepreneurial goal intention (EGI). This indicates that people who are more likely to want to start their own business are those who think AI-related solutions are valuable. In addition, it was discovered that social norms and perceived behavioral control mediated EGI and AI performance expectations. Knowledge in this area of research might develop with a deeper understanding of how artificial intelligence will behave in various locations, cultures, and circumstances. The findings of this study may be used by policymakers, educators, and university administrators to promote entrepreneurship throughout the nation.